Get Active America! - IHRSA's national health promotion campaign designed to attract Americans to health clubs during May. In 2006 1,700 clubs played host to over 150,000 consumers during one week in May.
I Lost it at the Club! - This is an 8 week challenge to quantify club member weight loss in a healthy, pro-physical activity environment. The promotion runs during the key first quarter time frame each year.
Why is this important?
Why Participate in Get Active America! - More than 60% of adults fail to get enough regular exercise in their daily lives and it is estimated that obesity costs society over $92 billion in medical expenses. Get Active America! represents a first-step solution our industry can offer to address the problems of inactivity and obesity. This is your opportunity to drive traffic to your club and, in turn, promote the benefits of physical activity and a healthy lifestyle in your community!
Why Participate in I Lost It at the Club! - This initiative is designed to get members new and old integrated in to life at the club. At the conclusion, health clubs will be able to tout how many pounds they helped their members lose.